Smart Phones are becoming 
more and more popular across the world, and Australia is no exception. New research jointly conducted by Google and Ipsos has shown that by the end of 2011 more than 50% of the Australian adult population will own a Smart Phone. The research is based on a study of 30, 000 people from 30 different countries focusing on how people are using their Smart phones.
The study demonstrates that Australia enjoyed a rise of 13% in Smart Phone sales throughout the year bringing it in as the second highest Smart phone saturated populace in the world. This is just behind Singapore and ahead of the United States, the United Kingdom and Japan. According to the Official Google Australia Blog “Australia went from lagging to leading the worldwide Smartphone revolution in just one year”.
So what are we using our Smart Phones for?
- Australians are using Smart phones for a variety of activities, the most common being social networking, shopping and internet searching.
- The most popular activity conducted on Australian Smart phones is searching for information. According to the study 40% of us use the Smartphone everyday for this activity.
- In an average week 71% of Australian Smart phone owners use it to browse the internet, 75% use a search engine and 31% use them to watch videos.
- Australians possess on average approximately 25 apps on their Smart phones, 8 of which are paid for.
- Smart phone use for mobile transactions is on the increase with PayPal Australia reporting a 25 % increase for every month of 2010.
- 49 % of Australians use their smartphone to research and then call businesses and 20% of those surveyed had looked for real estate with their Smart phone.
Source: Google Blog
The rise of the Smart phones popularity across the world is clear, particularly in Australia. Retailers and businesses are beginning to take notice of the opportunities presented within this new marketing genre and we can expect to see in the coming months a large push from these industries to cash in this the new market. If you or your business is interested in developing a Smart phone friendly website or application, drop us a line or pop in for a coffee here at Conduct?